Department of Business Administration

Research areas

The Department of Business Administration conducts research in numerous areas; a brief overview is provided below. Detailed information on the individual research areas can be found on the institutes’ individual websites.

Simbolbild Forschung: Lupe mit Statistik

Institute of Financial Management

  • Corporate finance
  • Financial markets
  • Equilibrium asset pricing
  • Descriptive analytics
  • Predictive analytics
  • Prescriptive analytics

Institute of Marketing and Management

  • Consumer behavior
  • Social marketing
  • Decision science
  • Brand management
  • Digital marketing
  • Sustainable marketing performance
  • Strategy
  • Innovation
  • Entrepreneurship

Institute of Organization and Human Resources

  • Organizational economics
  • Behavioral economics
  • Lab and field experiments
  • Family businesses
  • Diversity
  • Leadership

Institute for Accounting and Controlling

  • Internal management and control systems in companies and municipalities
  • Incentive and reward systems
  • Sustainability reporting and sustainability controlling
  • Corporate governance
  • Financial reporting
  • Performance measurement systems

Institute of Business Information Systems

  • IT sourcing and platform ecosystems
  • Digital transformation and innovation
  • Data science and online social interactions
  • E-business, e-government and online marketing
  • Digital transformation and digital value creation